In today’s fast-paced market, the biggest challenge businesses face isn’t competition—it’s obscurity. If your audience doesn’t know you exist, if they don’t recognize your value, or if they simply don’t remember your name, then you’re already behind. Visibility is the foundation of success, yet many companies struggle to break through the noise.

Businesses that succeed don’t just offer great products or services—they actively shape their presence, control their messaging, and position themselves as the go-to choice in their industry. If you’re not consistently showing up where your audience is looking, someone else will take your place.

Clarity: The First Step to Visibility

Before you can increase your visibility, your brand message must be crystal clear. Many companies struggle to connect with their audience because their messaging is vague, confusing, or too broad. If you’re speaking to everyone, you’re reaching no one.

Brand expert Marty Neumeier puts it this way: “If you’re not different, you’re invisible.” Differentiation isn’t just about having a unique product—it’s about telling your story in a way that immediately resonates with the right audience.

Successful businesses have a clearly defined message that answers three critical questions:
• Who are you?
• What problem do you solve?
• Why should people trust you over competitors?

When your message is clear, it’s easier for customers, investors, and media to understand your value—and to share your story with others.

Credibility: Visibility Without Trust Is Just Noise

Being seen is only part of the equation—being trusted is what drives action. In an era where consumers are more skeptical than ever, credibility is the currency of influence. Businesses that invest in thought leadership, earned media, and expert positioning are the ones that rise above the competition.

A 2023 study by Edelman found that 63% of consumers trust experts and industry leaders over traditional advertising. This means that your reputation is built more on what others say about you than what you say about yourself.

One of the most effective ways to build trust is through earned media—being featured in reputable publications, speaking at industry events, and contributing valuable insights to key conversations. When your expertise is validated by third-party sources, your credibility grows exponentially.

Consistency: The Key to Staying Top of Mind

A one-time PR campaign or social media burst won’t make you a household name. Consistent, strategic visibility is what keeps brands relevant. The businesses that dominate their industries aren’t necessarily the most innovative or best-funded—they are simply the ones that refuse to be forgotten.

Consistency comes from showing up regularly where your audience is already paying attention:
• Posting valuable thought leadership content on LinkedIn and industry platforms
• Engaging in public conversations relevant to your expertise

• Sharing media wins, customer success stories, and industry insights

The key isn’t just to be present—it’s to be present with purpose. When you consistently reinforce your message, you stay top-of-mind when it matters most.

Visibility Is Your Competitive Advantage

Most businesses aren’t failing because of poor quality or lack of effort. They’re failing because too few people know who they are and why they matter.

If you want to break out of obscurity and position yourself as an industry leader, you must take control of your visibility. Your brand should be seen, heard, and recognized for its expertise.

At Maloy PR, we specialize in helping businesses eliminate obscurity with strategic PR, thought leadership, and media positioning. If you’re ready to elevate your brand, let’s start the conversation. Schedule a planning session at MaloyPR.com.

Sources:
• Neumeier, Marty. Zag: The Number One Strategy of High-Performance Brands.
• Edelman Trust Barometer 2023.

Obscurity holds many businesses back, making it hard to connect with their audience. Maloy PR removes that barrier with strategic communications, turning your brand into a trusted, recognizable name that stands out in crowded markets. Rooted in Silicon Slopes—the fastest-growing business hub in the United States—we offer tailored public relations solutions that build your brand, engage your audience, and position you for success. With decades of experience and a lean, efficient structure, we deliver big-agency results at small-business prices.

Every business has a story worth telling but getting that story in front of the right audience can be daunting. Maloy PR bridges that gap by creating a personalized communications plan for every client. We craft compelling messaging and content designed to resonate with your audience. We leverage our extensive media connections to secure earned media opportunities, ensuring your story reaches the right platforms. For companies facing challenges, we provide expert crisis communication strategies to safeguard your reputation and rebuild trust. In addition, we position clients as thought leaders in their industries, elevating their credibility and influence through expertly crafted campaigns. Whether you’re looking to connect with customers, stakeholders, or the public at large, our approach combines creativity, strategy, and execution to deliver measurable results.

What sets Maloy PR apart is our commitment to providing high-value solutions without the high costs typically associated with traditional PR firms. We don’t have expensive overhead or one-size-fits-all programs. Instead, we focus on delivering affordable, customized strategies that meet your specific needs and drive real impact. Based in Lehi, Utah, we’re proud to call Silicon Slopes our home and to help businesses in our community and beyond thrive in a competitive marketplace. Our expertise spans a wide range of public relations disciplines. From messaging and media relations to crisis management and thought leadership, we design and execute strategies that amplify your voice and create meaningful connections with your audience.

At the helm of Maloy PR is Cory Maloy, a seasoned PR strategist with decades of experience helping businesses break through barriers and achieve their goals. Cory’s unique approach combines a deep understanding of communication principles with a personal commitment to his clients’ success. He believes in the power of storytelling to transform brands, influence perception, and drive action. Clients of Maloy PR benefit not only from Cory’s expertise but also from his ability to build lasting relationships and offer guidance rooted in empathy and authenticity. It’s this combination of technical skill and human connection that makes Maloy PR an invaluable partner.

The essence of our work is helping companies overcome obscurity by making their stories matter. At Maloy PR, we believe that strategic communication is more than a service—it’s a partnership. When you succeed, so do we. Our goal is to ensure that your message not only reaches your audience but also inspires trust, loyalty, and action. Imagine your brand standing out in a crowded market, with a clear and compelling message that resonates with your audience. Imagine being recognized as a leader in your field, with media coverage that highlights your achievements and enhances your credibility. Imagine having a trusted partner who understands your vision and works tirelessly to bring it to life. That’s what you get with Maloy PR.

​If your business is ready to rise above the noise, Maloy PR is here to help. We combine decades of expertise, a proven track record, and a passion for storytelling to craft PR programs that deliver results. Reach out today, and let’s start building a brighter future for your brand. For more information, visit MaloyPR.com.. Together, we’ll ensure your story is one that people remember.

During the economic shutdown caused by the global COVID-19 pandemic, most businesses are sailing uncharted waters. It’s a time that feels familiar due to economic downturns of the past, yet very different due to the controlled, systematic shutdown of society across the country to prevent the spread of the virus.
 
The economic impact, though it seems necessary, cannot be ignored. Businesses, especially small businesses, are determining how to react to this new sudden circumstance. It begs the question, what do I do first to survive, and second to grow my business?
 
Public Relations (PR), along with your marketing efforts, can provide some of the smartest ways to succeed. Smart businesses will use time like this to increase their presence to become stronger and more competitive – specially prepared for the end of the crisis. For example, Maloy PR is offering its PR services with three new discounted price packages tailored to help businesses get through this difficult time. A strategic move to make it easier for small businesses to utilize PR in their efforts, while frankly, helping Maloy PR maintain and grow business as well during this time
 
Here are a few reasons to maintain or even increase your public relations and marketing efforts.
 

1. This is not the time to cut PR and marketing budgets. It is an essential marketing principle that those who maintain or increase their PR and marketing budgets outperform those who cut. Whether your customers are B2B or B2C, they want to know they are working with dependable brands. Retaining your PR instills confidence, can help maintain or increase your business and makes you more durable at the end of the crisis. 
2. Focus on the positive, not just the negative. Often during economic downturns, businesses need to report bad news such as layoffs, illnesses caused by a coronavirus, revenue drops, adjustments to earnings forecast, and others. But there is also the opportunity to report great news. For example, small businesses across the country switched their business model midstream to help fight the pandemic by manufacturing protective masks, hand sanitizer, or other personal protective equipment. Communicating this news brings hope and optimism to our communities and positions your company as an active participant. One of my favorite companies, Dearborn Denim and Apparel in Chicago, did just that. To help people protect themselves and others from the virus, to keep their employees working and their shops going, they began making washable cloth facemasks right alongside their line of denim jeans. This is an excellent example of positive news. 
3. Thought Leadership and Expertise. It’s not all about promoting your company, though that certainly is a benefit. Thought leadership and expertise communicated during a time of crisis can be invaluable to your business and your community. Silicon Slopes, an association of high-tech companies in Utah, wasn’t about to allow a lack of testing infrastructure slowdown data collection necessary to stop the virus. Led by Domo’s Josh James and other tech company leaders, Silicon Slopes partnered with the State of Utah and, within a matter of days, doubled, tripled, and continue to increase virus testing locations throughout the state. It is a remarkable example of the private and government sectors working together to solve community problems. Communicating that leadership was vital. The point, your company may have many opportunities to speak as experts on a myriad of topics. 
4. Keep your loyal customers up to date on your products and development. Apple, known for its significant stage productions to launch new products, finds itself in a new world with new rules. Yet, the company still must develop, launch, and sell its popular products, including the iPhone. As a result of the coronavirus economic and social impact, Apple recently launched a major new iPhone – iPhone SE – with a press release. As a brand, Apple is one that can’t make any move without extensive media coverage. But the fact that Apple remained sensitive to the need to exercise global social distancing not only communicates a new product but promoted its global citizenship. 

We currently live in difficult times. The difficulty will undoubtedly pass, though it is hard to tell when. Even so, this can be a time of optimism and growth; one public relations can and should play an active role.

NOTE: This discount has been extended through May 31, 2020.

Maloy PR today announced it would temporarily offer discounted public relations programs for businesses working through the economic impact of Coronavirus. The packages – Fundamental PR, Essential PR, or PRO PR – are designed to give businesses PR options and pricing to meet their specific needs.
 
Maloy PR is also offering an additional 10 percent discount on the Fundamental and Essential packages for businesses who sign up before April 15, 2020 (Discount extended through May 31, 2020). That means the Fundamental package will cost as low as $1,768 per month.
 
“This is an unprecedented time in our history,” said Cory Maloy, founder, and principal of Maloy PR. “Every business is feeling the weight and difficulty of the economic impact brought on by the Coronavirus pandemic. We feel it as well. We’re doing this to do our part in providing an important service that is needed more now than ever before at temporarily discounted prices for businesses working through these times.”
 
The Maloy PR packages:

• Fundamental – Especially suited for small businesses, provides basic public relations services at a low price.
• Essential – Provides more public relations services at a slightly higher price and is especially suited for small to medium businesses that have regular on-going news and stories to communicate.
• PRO – The PRO package is a traditional long-term public relations program designed for strategic mission accomplishment based on a business’s goals and objectives.

 
The discounted PR packages are available now and utilize Maloy PR’s proven public relations programs to help businesses communicate, explain, and engage with the world.
 
“This is just the right thing to do during this time. Businesses are pulling together, working together, to serve their customers to the best of their ability. We’re pleased to offer these discounted packages to help everyone get through this economic hardship,” said Maloy
 
About Maloy PR
 
Located in Lehi City, Utah, the heart of Silicon Slopes, Maloy PR is a full-service public relations firm offering high-value public relations programs at reasonable prices. The firm has decades of experience serving some of the best-known PR agencies and companies in the United States. The firm has no expensive operating costs or overhead, which allows it to provide higher service at better rates. www.maloypr.com
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​Recently, young women in Malawi, Africa, were given clothing from the volunteers and staff of the World of Difference. With smiles of gratitude and excitement, the girls and young women received dresses lovingly handmade in Vineyard, Utah, by Arda Molen. What the girls didn’t realize was Arda’s right hand was severely damaged from years of sewing thousands of dresses. Dresses she donated to several organizations to distribute in locations around the world.
 
The damage caused by the repetitive motions of sewing required surgery to correct Arda’s hand earlier this month. To her, the difficulties of her hand are worth the joy she feels knowing girls are benefiting from her efforts. Girls who, in many cases, are receiving their very first dress.
 
“Arda’s work is the fulfillment of her dream to serve young people she doesn’t even know,” said Dr. Richard P. Nielsen, co-founder and president of World of Difference, and founding president of Rocky Mountain University of Health Professions (RMUoHP) and the Noorda College of Osteopathic Medicine (proposed). “Each year, we are in a blessed position to serve the people of Africa. We have the opportunity of witnessing the joy and happiness expressed by young girls receiving the dresses Arda has sewn by hand.”
 
Nielsen estimates they have given nearly 1,000 of Arda’s dresses over the past few years. He and a group of volunteers comprised of students, faculty, and staff from RMUoHP and other local participants travel to Africa each year. This year they were in Malawi, Africa where they spent a few weeks working alongside local chiefs, leaders, and others serving children by renovating dilapidated existing schools and building a primary school and library stocked with items, helping the kids in local orphanages, drilling a bore-hole water well in the local village where they worked, working on permaculture initiatives, and other service oriented activities to help provide new opportunities for the people there.
 
They also provided clinical experiences for RMUoHP students, faculty and other healthcare professionals. In addition to Arda’s dresses, Nielsen and his wife, Jodi, and the World of Difference team took 6,000 pounds of educational supplies and materials, tools, athletic equipment, and partnering with Days for Girls International, provided feminine hygiene kits to use in the orphanages.
 
Arda, an experienced seamstress, began sewing in earnest all of the dresses she could about four years ago after sustaining substantial injuries from a car accident. Since she faced a long-term recovery following the crash, she made a decision to do something to help others during and following her recuperation.
 
“I decided instead of sitting around feeling sorry for myself, I would do something for somebody who was worse off than me,” she said. “And that’s when I started [making the dresses]. I just did it.”
 
For four years since then, that’s about all she has done. She sews dresses six to eight hours per day and estimates she has made about 5,000 dresses.
 
Arda, the seamstress, and Nielsen, the university president, and humanitarian make a unique team that serves underprivileged children, orphans or victims of sex crimes in different parts of the world.
 
“We work with a few different orphanages in Malawi, where we distribute Arda’s dresses to young girls,” said Nielsen. “There’s just no money over there that is available to support those kids. They usually wear clothing they’ve been wearing for many months and even years. They get holes in them, they are too big or too small, and often unclean.
 
“Arda takes t-shirts and then makes skirts that attach to the shirts and turns them into dresses,” said Nielsen. “I’ve raised five kids and seen the excitement on Christmas morning in their eyes, but nothing compares to the excitement among these girls as they receive Arda’s dresses. It’s one of the best things they’ve ever received in their young lives. It truly makes a difference.”
 
Nielsen is quick to point out Arda has literally given her hands and soul to helping these young girls throughout the world. “The work she does is so important and helps so many people who are so less fortunate than all of us,” he said.
 
In addition to distributing the dresses, Nielsen and the World of Difference volunteers distribute additional clothing and items to both girls and boys in the orphanages they visit in Malawi. They receive the clothing from various people and organizations to distribute to kids from ages four to 20 who benefit from these clothing donations.
 
Sewing 5,000 dresses over the years has taken a toll on Arda. She has gone through three sewing machines and currently uses her “faithful Bernina.” The repetitive motions of sewing, cutting material, and other actions using mostly her right hand created a situation where she was in great pain. Pain caused by the rubbing of bone-on-bone, worn-out cartilage, and strained ligaments resulted in two different surgeries in her hand to correct the issues.
 
“The constant repetition just wore my hand out,” she said. “It ached clear up past my elbow, and the pain never stopped. I could only sleep about an hour at a time due to the pain.”
 
Arda reports the surgeries were a success. Following a time of recuperation, she looks forward to getting back to work on making more dresses. In the meantime, other people she knows are working to help her keep the dressmaking going.
 
The partnership between Arda and Nielsen and the World of Difference volunteers brings joy and happiness to many young people in different parts of the world. The question has to be asked, though, what drives them to do it?
 
According to Nielsen, it’s a culture and attitude of service to others that comes from within. “Honestly, you don’t have to go around the world or across the oceans to do the type of service we do. You can do it around your neighborhood corners or across the back fence. There are people we can serve all around us. You don’t have to go out of your way to serve someone – you can simply do it on your way.”
 
Nielsen points out about 609,000 people are living in Utah County, Utah, and about 72,000 of them live below the poverty line.
 
“That’s why our Rocky Mountain University of Health Professions Foundation started free clinics to help the indigent, under-served, non-insured and those without the means to receive the healthcare they need,” he said. “These people are in poverty, they’re under-resourced and have no means to pay for these services, just as the people in Africa are. We need to reach out to them to help give them opportunities they wouldn’t typically have.
 
“There is a peaceful feeling that just comes over you in helping others. We have all experienced it. We all have the opportunity to serve and help others here in our communities as well as in other parts of the world,” said Nielsen.
 
For Arda, who has no intention of slowing down her dressmaking, the story is similar, but also different. She has seen and heard the stories of horrific conditions young girls have gone through and has a strong desire to help them and bring them happiness. She keeps a folder of pictures of all the dresses she has made. Among them are photos sent to her of girls wearing her dresses. One shows four girls rescued from sex trafficking.
 
“When I get tired, and when my hand hurts really bad, I look at that picture,” said Arda. “Their smiles remind me [my discomforts] are nothing compared to what they have gone through. So, I just keep going. I kept going for four years. The swelling, the ripped ligaments, and the pain are all worth it when I see those smiling faces. I know they and many other girls are receiving help and happiness with some of the work I do.” 

I’ve treasured providing many public relations programs for great organizations over the years. Several of those experiences rise to the top as the most enjoyable. Trying to understand why some were more gratifying than others, I made a discovery while reflecting on the words found in Greg McKeown’s excellent book, essentialism: A Disciplined Pursuit of Less[i].
 
A small section about mission statements in his chapter about eliminating the trivial jumped out at me. After showing three mission statements that leave readers scratching their heads, McKeown pointed out, “The largely indistinguishable statements make the task almost impossible. Such vague, inflated mission statements may still be considered “’best practice’” in some quarters, but in many cases they do not achieve what they were intended to achieve: to inspire their employees with a clear sense of purpose.” (emphasis added)
 
I realized at that moment, the most enjoyable and successful PR programs over the years were for organizations who had a clear purpose – not necessarily a clear mission statement, but a clear mission.
 
I’ve found what McKeown found; when there is a sense of purpose or mission permeating the organization, everyone understands and does all they can to accomplish the mission—and they enjoy it. In McKeown’s words, “motivation and cooperation deteriorate when there is a lack of purpose. You can train leaders on communication and teamwork and conduct 360 feedback reports until you are blue in the face, but if a team does not have clarity of goals and roles, problems will fester and multiply.”
 
This is why, after more than 20 years providing successful public relations services for some of the best PR firms and organizations in the country, I’m proud to open Maloy PR, LLC, a full-service public relations firm located in the heart of Silicon Slopes offering high-value public relations programs to serve purpose-driven organizations. Some of the most successful PR programs are for organizations driven by a purpose to help the world become a better place – a clear mission. Maloy PR's mission is to assist organizations in achieving their mission through public relations.
 
Maloy PR looks at the mission as much more than a statement but as a determined understanding of how an organization wants to help people live better lives – a belief permeating their culture and driving every decision they make.
 
There is much satisfaction in helping organizations help other people. We’re not talking just nonprofit organizations either; there are plenty of profit-driven causes doing much for the world.
 
We’re opening Maloy PR in Lehi City the fast-growing economic engine in Utah. We get to live and work in the heart of one of the fastest growing business locations in the country – Silicon Slopes. There isn’t an organization anywhere that isn’t looking at Lehi individually and Utah overall to locate primary operations or businesses. Utah is where business is happening, and we’re excited to be a part of it.
 
Maloy PR offers high-value public relations programs at reasonable prices. We have no expensive operating costs or overhead, which allows us to provide higher service at better rates.
 
If you believe your organization is on a mission, let us know. We’ll sit down with you and develop a customized public relations program specifically designed to help you accomplish your mission.
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[i] Greg McKeown, essentialism: The Disciplined Pursuit of Less, New York, Crown Business, 2014, Vol. I, 120 – 121.