PR Services in Utah | Maloy PR - Elevating Brands from Obscurity
  • Schedule a Planning Session

Blog.

Updated plan paves way for proposed medical ed. campus at East Bay, Provo

12/28/2017

0 Comments

 
Picture

Proposal Subject to Municipal Council Approval. Golf Course to Continue Offering all Services

Wasatch Educational updated its proposal to the Provo Municipal Council to build and open a proposed medical education campus that will include the proposed Noorda College of Osteopathic Medicine and later the home of Rocky Mountain University of Health Professions on the North Wedge (northwestern) part of the East Bay Golf Course.
 
Following a December 5 public meeting regarding the topic, Mayor Michelle Kaufusi encouraged all parties to work together to find a potential solution, which they did. Wasatch Educational, Provo Parks and Recreation, Provo Economic Development, and East Bay Golf course refined the proposal to ensure a better balance between the development and the existing uses of the site.
 
“As a group, we collaborated to develop consensus and agreement on the proposed medical school location,” said Dr. Richard Nielsen, vice president of Wasatch Educational and founding president of Rocky Mountain University of Health Professions. “We feel great about this updated proposal for the Provo Municipal Council’s consideration. For us, it has always been about working in good faith through the details, listening to the people of Provo, and working to create a solution where everyone benefits. We plan to be great neighbors with the East Bay Golf Course and all who play there including loyal golfers, local high school teams, parents, children and teens, and tournament participants.”
 
“After listening to all sides regarding this proposal, I encouraged all the parties to work together on creating a solution that would be good for all involved that the Municipal Council could review and hopefully approve,” said Mayor Kaufusi. “I’m glad to see they have done just that. This proposal that will go before the Municipal Council for their consideration has the potential to be a wonderful outcome for our city, for future potential medical students, and for golfers who love and play at East Bay.”
 
Under the proposal, Wasatch Educational will locate its proposed medical education campus, on approximately 21 acres of the northwestern portion of the East Bay Golf Course and a privately owned 7.8 acre parcel of land currently under contract.
 
Additionally, the updated proposal includes the following items, all collaboratively agreed upon by Wasatch Educational, the Provo City Administration, the East Bay Golf Course, and Provo City Parks and Recreation:

  • Scale back the SC-3 Regional Shopping Center Zone to be equal to the North Wedge only, that portion to be developed.
  • The balance of the golf course that will remain as a golf course be rezoned to PF Public Facility Zone, which includes rezoning the southeast area (former Kuhni Property) from PIC Planned Industrial Commercial Zone to PF.
  • Request that the Council make a strong statement that they have no intent or desire to expand or make available for development beyond the North Wedge.
  • Wasatch Educational will make a strong statement of support for the recommend changes to the zoning outlined in this proposal.
  • That a text amendment be approved by Provo City to allow educational uses in the SC-3 Zone.
  • If Provo City determines to surplus the property, that Wasatch Educational would have the right of first offer.
 
“We voice our strongest possible support to these zoning recommendations,” said Nielsen. “We are grateful for the opportunity we’ve had to listen to the community and each of these city partners to make these recommendations to the Municipal Council and to the people of Provo.”
 
The developers of the proposed medical education campus will pay for the relocation of the three current holes to the southeastern portion of the golf course. The new holes will be designed, relocated and playable before construction on the proposed medical education campus begins.
 
“We feel this revised collaborative proposal provides the opportunity for a proposed medical education campus while giving the current users of the golf course assurances that their activities will not be adversely impacted,” said Scott Henderson, director, Provo City Parks and Recreation.
 
It should be noted, all information related to this updated proposal is subject to approval by the Provo Municipal Council who contributed to the recommendations during the Dec. 5 public and Municipal Council meeting. A public open house is planned for Jan. 4, 2018 from 6:00 to 8:00 pm at the Provo Recreation Center and a public meeting is scheduled for Jan. 9, 2018 during the Municipal Council meeting.
 
About Wasatch Educational
 
Founded and located in Provo, Utah in 1998, Wasatch Educational is the holding company of Rocky Mountain University of Health Professions. Its mission is to promote and develop healthcare education institutions. Wasatch Educational will manage the development of the proposed Noorda College of Osteopathic Medicine. www.wasatcheducational.com
 
The proposed Noorda College of Osteopathic Medicine would be an independent and freestanding institution overseen by a Governing Board located in Provo, Utah.
 
Founded and located in Provo, Utah in 1998, Rocky Mountain University of Health Professions (RMUoHP), is a regionally accredited institution under the Northwest Commission on Colleges and Universities, an institutional accrediting body recognized by the Secretary of the U.S. Department of Education. This accreditation is the highest achievable in the United States. RMUoHP is nationally recognized for evidence-based, outcomes-oriented healthcare education. RMUoHP is an exclusive graduate healthcare education institution with a reputation for high-quality, rigorous healthcare education programs (currently 12 doctoral programs or doctoral tracks and four master’s degree programs in different healthcare specialties) and has a diverse student body and faculty with alumni from Utah and all 50 states. www.rmuohp.edu
 
###
0 Comments

Seeing through fake news

12/16/2017

0 Comments

 
Fake news is rampant
The term ‘yellow journalism’ started in the late 1800’s when two of the largest New York City newspaper publishers, Joseph Pulitzer and William Randolph Hearst, respectively began sensationalizing and creating fake news leading up to the Spanish-American war. Both publishers were infamous in their ability to twist the facts, leave out details and regularly make up news – all to sell more newspapers.
 
Today, fed by social media, search engine optimization, bots, ego or one-sided agendas, we as a global society are faced with overwhelming and increasing numbers of so-called fake news – real looking false stories or blog posts written solely for sensationalistic impact and deception. Driven by technology that can spread fake news around the globe at unparalleled speed, hundreds of thousands and even multi-millions of people are consuming fake news either intentionally or unintentionally.
 
No topic is immune from fake news, but in the final months of the last U.S. presidential election, fake news reached staggering new heights. According to a news analysis from BuzzFeedNEWS, “In the final three months of the US presidential campaign, the top-performing fake election news stories on Facebook generated more engagement than the top stories from major news outlets such as the New York Times, Washington Post, Huffington Post, NBC News, and others ….”
 
The BuzzFeedNEWS analysis went on to say that the “20 top-performing false election stories … generated 8,711,000 shares, reactions, and comments on Facebook.” Compared to 7,367,000 of “the 20 best-performing election stories from 19 major news websites.”
 
One of the most important aspects of news consumption is to think and act like a fact checker. Sourcing Mike Caulfield, director of blended and networked learning at Washington State University in Vancouver, NPR says, “…Fact-checkers read laterally – moving quickly away from the original text, opening up a series of tabs in a browser to judge the credibility of its author and the sources it cites.”
 
With so much fake news available, the begging question is how to see through it all? Here are five ways to get to the truth compiled by several sources:
  1. Be aware of politically framed content. Psychology Today says (emphasis added), “Check your biases. Does it take you less than 2 seconds to vehemently agree or disagree with an article or headline? Then it's probably framed to increase polarization. Psychological framing sets the stage for how we process information, a particular political frame can bias us from the outset! ("Crime rate highest among immigrants"). Much research shows that we selectively attend to and process information that we agree with more fluently than information we disagree with, this is also known as "confirmation or myside bias". If you find yourself strongly agreeing or disagreeing with an article within seconds, its purpose is probably to get under your skin and fuel conflict between different groups in society!”
  2. Look at the quotes in a story. According to NPR, “Most publications have multiple sources in each story who are professionals and have expertise in the fields they talk about. If it's a serious or controversial issue, there are more likely to be quotes — and lots of them. Look for professors or other academics who can speak to the research they've done. And if they are talking about research, look up those studies.”
  3. Find the original reports. Geek.com says, “Fake news doesn’t always mean false news. The bold fake news sites simply make things up out of whole cloth or take uncorroborated social media posts as truth, but more often you’ll see a story that happened but is being told to you in a very specific, misguided way. That’s why you need to drill down to the original source of the story.”
  4. Follow your gut. NPR, who has written much on the topic of fake news, said, “Which of these statements seems more trustworthy to you? 1) Americans are drowning in a tsunami of ignorance! There is a conspiracy at the highest levels to replace all knowledge with propaganda and disinformation. 2) A recent Stanford University report found that more than 80 percent of middle schoolers didn't understand that the phrase "sponsored content" meant "advertising." For most of the NPR audience, this shouldn't be a tough question. The first sentence is a florid, mislabeled statement of opinion with an unverifiable, overgeneralized, ideological claim ("conspiracy at the highest levels"). The second is more measured in tone and limited in scope. And, it has a link that goes straight to the original source: a press release from a reputable university.”
  5. Search to see if other news outlets are reporting it. Huffington Post says, “If a story looks suspicious or claims to reveal major news, search to see if other news outlets are also reporting the story. A single article from a suspicious source making a grand claim should be viewed with heavy skepticism. If no reliable news outlets are also reporting the story, then it’s very likely fake.”  

It is clear media outlets such as Facebook and Twitter understand the power they wield in the distribution of fake news. Facebook indicated they plan to thin out fake news or provide ways for their community to tell the difference between fake and real news.

In a Facebook statement on fake news, Mark Zuckerberg, said, “We don't want any hoaxes on Facebook. Our goal is to show people the content they will find most meaningful, and people want accurate news. We have already launched work enabling our community to flag hoaxes and fake news, and there is more we can do here. We have made progress, and we will continue to work on this to improve further.”
 
Though fake news has always been a part of society, it today seems to be used at an ever-increasing pace. Following these five steps along with others that are available, people can see through fake news. Additionally, you can use these sources to find out if stories or topics are fake or fact: Politifact, Snopes, Media Bias/Fact Check, and Fact Check.
 
Of course, writers, bloggers, and journalists could all decide to write only accurate stories based on fact and using accurate sources and analysis making it easier for us all to consume ‘real news.’

Here is a cool infographic, How to Spot Fake News, from The International Federation of Library Associations and Institutions (IFLA).
How to spot fake news


​Note: I wrote a version of this post earlier in the year that appears on the blog of SnappConner PR.
0 Comments

    Maloy PR

    The news and views of Maloy PR and its clients

    Plan a Session


    ​Archives

    April 2025
    March 2025
    January 2025
    December 2024
    September 2024
    August 2024
    December 2021
    October 2020
    September 2020
    April 2020
    March 2020
    November 2019
    July 2018
    April 2018
    January 2018
    December 2017
    October 2017
    September 2017

    Categories

    All
    Apiary Fund
    Cory Maloy
    Crisis
    Fake News
    Fast Track To Funding
    Fintech
    Fishbowl
    Maloy PR
    Medical School
    Metals Dealer
    Noorda-COM
    RMU
    RMUoHP
    Shauna Lake
    Shawn Lucas
    Silicon Slopes
    Topping Off
    US Dollar
    Wasatch Educational
    Whyte

    RSS Feed

    Picture
Picture
Home
Schedule a Planning Session
Blog

Contact Us
Maloy PR, LLC
​283 E. 500 N.
Lehi, Utah 84043
[email protected]
​801-319-7900

Privacy Policy
​Terms of Service


a href="https://www.flaticon.com/free-icons/calendar" title="calendar icons">Calendar icons created by apien - Flaticon</a
<a href="https://www.flaticon.com/free-icons/talk" title="talk icons">Talk icons created by Freepik - Flaticon</a>
<a href="https://www.flaticon.com/free-icons/planning" title="planning icons">Planning icons created by Freepik - Flaticon</a>


2025 © Maloy PR, LLC
  • Schedule a Planning Session