Public relations (PR) has dramatically evolved, driven by rapid advancements in digital technology and the changing dynamics of media consumption. PR strategies have shifted from early reliance on press releases and traditional media to widespread content marketing and social media adoption. This article explores the transformation of PR, focusing on how digital campaigns shape the future of public relations.
The Early Days: Press Releases and Traditional Media In the early 20th century, PR professionals relied heavily on press releases to communicate with journalists and secure media coverage. Traditional media channels, including newspapers, magazines, radio, and television, were the primary outlets for reaching the public. PR professionals dedicated significant time to cultivating relationships with journalists, crafting compelling pitches, and managing the flow of information between their clients and the media. The traditional approach was practical for its time, with a few key players controlling the dissemination of information. However, this model limited audience interaction and feedback, leaving brands to rely solely on the media’s interpretation and portrayal of their messages. The Digital Revolution: A New Era for PR The advent of the Internet and the rise of digital technology marked a pivotal moment for PR, ushering in a new era in which brands could communicate directly with their audiences through websites, blogs, and online news outlets. Social media platforms like Facebook, Twitter, and LinkedIn emerged as essential tools for real-time communication and audience engagement. The shift from one-way communication to two-way engagement was revolutionary. Brands could now create dialogues, listen to feedback, and respond promptly, making PR more interactive and responsive. This transformation allowed for greater control over messaging and fostered more robust connections between brands and their audiences. Digital platforms also democratize information, allowing smaller brands to reach wider audiences without the need for extensive media budgets. The playing field leveled, with creativity and strategy taking center stage. Content Marketing: The New Face of PR As digital platforms have grown, content marketing has become vital to modern PR strategies. Brands attract and engage their target audiences by creating and distributing valuable, relevant content, establishing thought leadership, and building trust over time. Content marketing tools like blogs, white papers, eBooks, infographics, and videos allow brands to showcase their expertise and provide value to their audiences, ultimately driving brand awareness and loyalty. Unlike traditional PR, where the number of media placements measures success, content marketing focuses on the quality of engagement and the value provided to the audience. Integrating content marketing into PR strategies has also blurred the lines between PR, marketing, and advertising. Today, a successful PR campaign often includes elements of all three disciplines, working together to create a cohesive brand narrative across multiple channels. Social Media: The PR Game-Changer Social media platforms like Twitter, Instagram, Threads, YouTube, TikTok, and LinkedIn have revolutionized the PR industry, offering brands a direct line to millions of potential customers and stakeholders. Social media allows brands to communicate in real-time, enabling them to respond to trends, news, and crises as they happen. The amplification effect of social media is precious in crisis management, where timely and effective communication can significantly impact a brand’s reputation. Additionally, social media provides a wealth of data that PR professionals use to refine their strategies and measure campaign success. In the age of social media, PR has become more than just managing public perception; it involves actively participating in conversations, influencing narratives, and engaging with audiences on a personal level. Social media's immediacy and accessibility have made it an indispensable tool for PR professionals. Influencer Marketing: Extending PR Reach One of the significant developments in modern PR is the rise of influencer marketing. Influencers with a substantial online following have become powerful allies for brands looking to reach niche audiences. By collaborating with influencers, brands can leverage their credibility and get to enhance their PR efforts. Influencer marketing extends the reach of traditional PR by tapping into the influencer’s audience, who often trust and value their opinions. This form of PR is particularly effective in industries like fashion, beauty, tech, and lifestyle, where trends and peer recommendations heavily influence consumer decisions. Moreover, influencer collaborations can seamlessly integrate into broader PR campaigns, providing a multi-channel approach that amplifies brand messages across different platforms. Data and Analytics: Measuring PR Success Measuring the success of PR campaigns has always been challenging, but digital technology now offers tools and techniques that provide greater accuracy. PR professionals use web analytics, social media metrics, and customer surveys to track how audiences engage with content and how PR efforts influence their perceptions and behaviors. By analyzing metrics such as website traffic, social media shares, and sentiment analysis, PR professionals demonstrate the ROI of their campaigns and make data-driven decisions. The ability to measure and analyze PR efforts in real-time allows for agile adjustments, ensuring that campaigns remain practical and relevant. In addition to traditional metrics, PR professionals now have access to advanced tools like AI-driven analytics, which can predict trends, optimize content, and provide deeper insights into audience behavior. These advancements are reshaping how PR success is defined and measured. The Future of PR: Embracing Change As technology continues to evolve, so too will the field of PR. Emerging technologies like artificial intelligence (AI), machine learning, virtual reality (VR), and blockchain will further transform PR strategies, offering new ways to analyze data, automate tasks, and create immersive storytelling experiences. AI, for instance, can assist in media monitoring, content creation, and even crisis management by predicting potential issues before they escalate. VR offers opportunities for immersive brand experiences, allowing audiences to interact with products or services in entirely new ways. While still in its infancy within PR, blockchain technology promises to enhance transparency and trust by providing verifiable records of brand communications and transactions. PR professionals must stay ahead of these trends and adapt to new technologies to succeed in an ever-changing landscape. However, the core principles of PR—building relationships, telling compelling stories, and protecting brand reputation—will remain constant. Maloy PR: Driving Digital PR Success At Maloy PR, we specialize in crafting and executing digital PR programs that help organizations effectively engage with their target audiences in today’s digital landscape. By integrating traditional PR expertise with cutting-edge digital strategies, Maloy PR can assist in developing a comprehensive digital PR campaign tailored to your specific needs. Our services include targeted message development, ensuring your brand’s voice resonates across all digital channels, from social media to content marketing. We leverage data-driven insights to create compelling narratives that capture attention and drive meaningful engagement. Whether launching a new product, managing an online reputation, or building thought leadership, Maloy PR is equipped to deliver results-oriented digital PR solutions that align with your business goals. www.maloypr.com Conclusion The evolution of PR from press releases to digital campaigns reflects broader changes in the media landscape and how people consume information. By embracing new technologies and strategies, PR professionals connect with audiences meaningfully, driving brand awareness, loyalty, and success in a digital world. References Cision. (n.d.). The evolution of public relations: The impact of digital technology. Retrieved August 27, 2024, from https://www.cision.com Hootsuite. (n.d.). The role of social media in public relations: Engagement and real-time communication. Retrieved August 27, 2024, from https://blog.hootsuite.com HubSpot. (n.d.). Content marketing and social media strategies in modern PR. Retrieved August 27, 2024, from https://blog.hubspot.com/marketing Patel, N. (n.d.). Content marketing and PR integration: Building brand authority. Retrieved August 27, 2024, from https://neilpatel.com/blog Public Relations Society of America (PRSA). (n.d.). The history and evolution of public relations. Retrieved August 27, 2024, from https://www.prsa.org Note: Portions of this article were generated with assistance from ChatGPT.
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In a heartfelt ceremony on August 28, 2024, the Lehi community came together to honor its veterans with the dedication of a new historical marker at the Lehi Memorial Building. This event, steeped in history and tradition, paid tribute not only to the brave men and women who have served in the United States Armed Forces but also to the enduring values that have shaped Lehi, Utah, for generations. A Community Rooted in Service and Sacrifice State Representative Cory Maloy, (R-Lehi,Utah) a lifelong advocate for veterans and a strong supporter of community heritage, delivered a moving speech that resonated with the crowd of local veterans, their families, city officials, and numerous residents. The Lehi Memorial Building, which was originally constructed in 1926 to honor the veterans of World War I, served as the perfect backdrop for this significant event. Rep. Maloy shared personal stories of his own family’s military service, including the heroic tales of his granduncle, Captain Murr Skousen, a B-29 pilot during World War II who never made it back, and his grandfather, Albert George Maloy, who served in the Arizona National Guard. These stories, like many others, remind us of the sacrifices made by countless families across the nation. “Though neither of them lived here in Lehi, their spirit—their dedication to duty—is the same spirit that runs through this town,” Maloy said. “It’s the same spirit that built this Memorial Building back in 1926 when the people of Lehi came together to honor the veterans of World War I.” A Symbol of Enduring Values The new historical marker, now a permanent fixture at the Lehi Memorial Building, stands as a testament to the town’s deep-rooted values of hard work, sacrifice, and community. It’s not just a piece of stone or metal; it symbolizes the collective memory of a town that honors its past while looking forward to its future. Rep. Maloy also took the opportunity to recognize the members of American Legion Post 19, who have been instrumental in supporting Lehi’s veterans. “The men and women of Post 19 know what it means to serve, and they make sure that the stories of our veterans—of their courage and their sacrifices—are never forgotten,” Maloy stated. This event was more than just a dedication; it was a reminder of the importance of preserving history and passing it on to future generations. The Lehi community, known for its strong bonds and deep respect for tradition, continues to thrive by honoring those who have paved the way. Honoring the Families Behind the Heroes Rep. Maloy made a special point to acknowledge not just the veterans but also their families—the ones who stayed behind, who worried, who waited, and who kept the home fires burning. Their strength and sacrifice are integral parts of the community’s story. “Today isn’t just about the veterans—it’s also about their families,” Maloy said. “Their strength and their sacrifice are a big part of our story too, and we honor them today as well.” A Future Built on Strong Foundations As Lehi grows and evolves, the core of the community remains as strong as ever. The dedication of this historical marker serves as a powerful reminder of the values that continue to guide the town. It’s a commitment to remember the sacrifices that have made Lehi what it is today and to ensure that these values are passed on to future generations. In closing, Rep. Maloy expressed his gratitude to everyone who made the event possible and encouraged the community to continue supporting these efforts. “As we place this marker, let’s commit to keeping those values alive, to remembering the sacrifices that made this community great, and to building a future that would make our ancestors proud.” As Utah families are sending their kids off to a new school year, Utah Virtual Academy (UTVA) is offering a versatile educational experience that enhances existing school choices or serves as a complete, standalone educational solution. UTVA’s comprehensive online learning programs, including the Statewide Online Education Program (SOEP), are designed to meet the diverse needs of today’s students, whether they are looking to supplement their current education or pursue a fully online curriculum.
Enhancing School Choice with Flexible Options UTVA understands that parents want the best educational opportunities for their children, and this often means combining different learning environments to create a tailored experience. For students who wish to remain enrolled in their local school programs, UTVA offers part-time enrollment options that allow them to take additional courses online. This model is ideal for families who want to supplement their child’s education with specialized courses, advanced placement options, or subjects not offered locally. “UTVA is here to complement the choices parents have already made for their children’s education,” said Meghan Merideth, Executive Director of Utah Virtual Academy. “Whether a student is looking to enhance their current school experience with additional courses or needs a flexible solution that fits their unique lifestyle, UTVA provides the perfect addition to traditional schooling.” A Standalone Educational Solution In addition to enhancing existing school choices, UTVA also serves as a complete educational solution for families seeking a full-time online curriculum. UTVA offers robust and comprehensive K-12 programs that cover all core subjects, along with a wide range of electives, advanced courses, and career-oriented programs. This makes UTVA an excellent choice for students who thrive in an online learning environment or for families who prefer the flexibility and control of home-based education. “For families seeking a full-time alternative to traditional schooling, UTVA provides a complete, high-quality education that meets all state standards,” explains Merideth. “Our programs are designed to support students in every aspect of their academic journey, offering everything they need to succeed from kindergarten through high school graduation.” Personalized Learning for Every Student One of the key advantages of UTVA is its ability to offer a personalized learning experience that can be customized to fit each student’s needs. Whether enrolled part-time or full-time, UTVA students have access to a wide array of courses, including advanced placement, career-focused electives, and enrichment courses. This personalized approach ensures that every student can pursue their passions, develop their strengths, and achieve their academic goals. “Our flexible learning model allows students to take control of their education,” says Merideth. “By offering both part-time and full-time options, we provide the opportunity for students to explore their interests, challenge themselves academically, and create a learning experience that is uniquely theirs.” Supporting Families with Flexibility UTVA’s flexibility is particularly beneficial for families who need to balance academics with other commitments, such as athletics, arts, or other extracurricular activities. Whether through part-time enrollment to supplement traditional schooling or full-time participation in a completely online program, UTVA allows students to create a schedule that works best for them, ensuring they can excel both inside and outside the classroom. “Flexibility is at the heart of what we offer,” said Merideth. “Whether students are enhancing their current education with our courses or fully transitioning to an online curriculum, UTVA is designed to fit seamlessly into their lives, supporting their academic and personal growth.” Expanding Educational Opportunities UTVA not only provides flexibility but also expands the educational opportunities available to students across Utah. With a curriculum that includes specialized courses, real-world skills training, and advanced academic options, UTVA empowers students to reach their full potential, whether they are preparing for college, a career, or other future endeavors. “UTVA opens doors for students by providing access to a wide range of courses and learning experiences,” Merideth said. “Whether enhancing their current education or pursuing a full-time online program, students can explore new subjects, gain valuable knowledge, and prepare for a successful future.” Supporting Student Success and Well-Being UTVA places a strong emphasis on supporting the overall well-being of its students. The online learning environment is designed to foster both academic and personal growth, with access to counseling, mentorship, and a wide range of educational resources. Whether part-time or full-time, UTVA students are supported in every aspect of their development. “Our commitment to student success extends beyond academics,” said Merideth. “We provide a balanced, well-rounded educational experience that supports students’ individual needs and prepares them for the future, whether they are supplementing their current education or fully embracing online learning.” UTVA is enrolling now for its full- and part-time enrollment options. About Utah Virtual Academy Utah Virtual Academy (UTVA) is a state-approved online public charter school providing a comprehensive K-12 education. It is accredited by Cognia Accreditation and Certification. Publicly funded, UTVA offers flexible, personalized learning options tailored to meet individual student needs. With a curriculum aligned with state standards and delivered by certified teachers, UTVA ensures a high-quality education accessible from home. Committed to academic excellence and innovation, UTVA prepares students for success in a rapidly evolving world. Utah parents and kids have more school choices now than ever before. UTVA is perfectly aligned with those choices and provides an educational leading Part-time Statewide Online Education Program (SOEP) for grades 7-12. This allows students to excel in areas they may want or need, such as in high-achievement subjects, make-up of courses they may have missed, or in completing their education faster. ### Utah’s newest medical school celebrates construction milestone PROVO, Utah, December 15, 2021 — The Noorda College of Osteopathic Medicine (Noorda-COM) today marked a milestone in the construction of its new academic building in Provo with a traditional “topping off” ceremony celebrating the placement of the final steel beam on the structure. A gathering of Noorda-COM founders, board members, leadership, students, and benefactors, along with community leaders, medical partners, construction and architect teams, participated in a brief program that culminated with a crane lifting the final steel beam into place. In the days leading up to the event, the beam was signed by hundreds of people with interest in the project, including members of the inaugural class of 90 medical students. “This is a celebration for us all and would not be possible if it were not for the incredible support and vision of our founders, benefactors, community partners, and dedicated campus leadership,” said Norm Wright, interim president of Noorda-COM. “As I look at the steel frame of this building, it is symbolic of the strength and determination of so many who believe passionately in the impact the Noorda College of Osteopathic Medicine will have – not only for the medical school and our students, but for this community and state.” The topping off ceremony is a time-honored tradition in construction projects. It is not only adorned with signatures, but with an evergreen tree and American flag. The symbolism of the evergreen goes back many centuries and is said to represent a safe job well done with no fatalities, good fortune throughout the life of the building, and blessings for the building to stand forever. Having spent the last 26 years in medical education, Dr. John Dougherty, founding dean and chief academic officer, has envisioned this building and what it will mean for medical education in the future. “This new building has been designed to be a home for generations of medical students to come who will go on to meet the ever-changing needs of the patients they will serve,” Dougherty said. “In this building, we will transform medical education and provide our student doctors with the tools and resources needed for them to become empathetic and compassionate physicians.” Estimated at $57 million, the four-story, 140,000-sqare-foot academic building is situated on a 30-acre campus located off I-15 and Lakeview Parkway in South Provo. The building is expected to open in Summer 2023. About Noorda College of Osteopathic Medicine Located in Provo, Utah, Noorda College of Osteopathic Medicine (Noorda-COM) offers an innovative and unique approach to medical education. Noorda-COM provides 21st-century medical students a curricular model blending active, small group learning with advanced laboratory experiences and research opportunities while also emphasizing school and life balance with a commitment to health and wellness. Noorda-COM focuses on preparing future residency-ready physicians committed to providing patient-centered healthcare. Noorda-COM is a private, proprietary institution. An independent governing Board of Trustees oversees Noorda-COM. The Commission on Osteopathic College Accreditation granted Noorda-COM Pre-Accreditation status in December 2020. For more information, visit noordacom.org. I'm pleased to see Stephen Whyte has joined RMU. He is a rock star! He's not only a great friend, but a new colleague in the Utah House of Representatives where he was recently elected by the delegates in his area. -Cory
Rocky Mountain University of Health Professions (RMUoHP) has appointed Stephen L. Whyte as the new Vice President of Communications, Marketing & Enrollment effective December 1, 2021. “We are very blessed to have Stephen join the RMUoHP family,” said Founding President/CEO Richard P. Nielsen, PT, DHSc, ECS. “His extensive academic background and national communication expertise will further help position RMUoHP as a national leader in healthcare education. The respect he has earned from the business, professional, higher education, and political arenas across the state will be an incredible addition as we work to fulfill the university’s mission and vision.” “Healthcare is one of the most pressing needs and opportunities in society today. The demand to educate the next generation of medical professionals has never been greater,” said Whyte. “I am honored to be given the opportunity to join the talented team of professionals at Rocky Mountain University of Health Professions. RMUoHP’s successful track record is transforming the healthcare industry by effectively educating our future healthcare providers. I look forward to working with the university’s visionary team to bring increased visibility to this dynamic institution and the outstanding students, talented faculty and staff, and wonderful programs that are the heart of RMUoHP.” Whyte’s experience in strategic communication has been valuable in delivering effective leadership and enrollment expertise in higher education and business for over two decades. In his prior roles at Utah Valley University, the state’s largest public university, he oversaw the university’s communication, marketing, government and community relations as Associate Vice President of University Relations and University Marketing & Communications. He was also a tenured public relations professor and undergraduate academic public relations program coordinator leading the program to national acclaim. “Hiring Stephen Whyte is a game changer for RMUoHP,” said Cameron Martin, PhD, RMUoHP Vice President of Operations and Chief of Staff. “He is an incredibly talented leader who will help elevate RMUoHP’s impact in our community and national influence as a premier graduate healthcare higher education institution.” Whyte complements his academic experience with extensive corporate communications experience, with previous positions in New York City and Washington, DC. Additionally, he was recently elected to serve in the Utah House of Representatives. Whyte earned a bachelor’s degree in political science with a minor in business management and a master’s degree in public administration from Brigham Young University. He and his wife Roxane have five children. About Rocky Mountain University of Health Professions Founded in 1998 and located in Provo, Utah, Rocky Mountain University of Health Professions (RMUoHP) is accredited by the Northwest Commission on Colleges and Universities, an institutional accrediting commission recognized by the Secretary of the U.S. Department of Education. RMUoHP offers high-quality, evidence-based, and outcomes-oriented healthcare programs. www.rm.edu It is a pleasure for me and Maloy PR to provide PR services for the proposed Noorda College of Osteopathic Medicine (Noorda-COM) in Provo. The proposed Noorda-COM has a growing group of founding executives and staff. None greater than my new friend and colleague, Schyler Richards, who is absolutely the best to work with. - Cory
PROVO, Utah, Oct. 27, 2020 – The proposed Noorda College of Osteopathic Medicine (Noorda-COM) today announced the appointment of Schyler Richards as Vice President for Institutional Advancement. In her role, Richards will provide counsel on the College’s outreach to external audiences, fundraising, alumni relations, marketing, communications, advertising, media, government relations, and community relations. “We couldn’t be more impressed with the level of experience and leadership Schyler brings to the proposed Noorda-COM,” said Dr. Richard P. Nielsen, founding president and CEO of the proposed Noorda-COM. “Her expertise will be crucial during the next few years and beyond as we continue to build the curriculum, hire a complete faculty, build a prestigious research consortium, build a medical education and research campus, build the proposed medical school and invite our inaugural class of medical students in the fall of 2021.” Richards served as Vice President of Institutional Advancement at Touro University in Nevada. She also served at the University of Nevada, Las Vegas holding numerous positions, including Associate Vice President for Alumni & External Relations, Associate Vice President for Community Relations, Chief of Staff to the University President, and Director of Donor Relations and Stewardship. “I am grateful to become a member of the founding executive team at the proposed Noorda-COM,” said Richards. “Together, we will create a great institution to provide local students with the professional medical skills needed to serve the people of Utah, across the country, and around the globe. Our students will join medical students from other Utah medical schools in addressing the on-going shortage of physicians in Utah and across the country.” The proposed Noorda-COM received Candidate Status in June of 2019 as part of the accreditation process from the American Osteopathic Association’s Commission on Osteopathic College Accreditation (COCA). It recently received the accreditation status of Rights to Recruit, allowing the proposed Noorda-COM to begin recruiting its inaugural class. About the proposed Noorda College of Osteopathic Medicine The proposed Noorda College of Osteopathic Medicine is an independent and freestanding institution overseen by a governing Board of Trustees located in Provo, Utah. Its Doctor of Osteopathic Medicine program is designed to train outstanding future physicians. Its mission is to empower students with essential personal and professional skills to be competent, confident, and compassionate osteopathic physicians. The college has achieved Candidate with Rights to Recruit Status by the Commission on Osteopathic College Accreditation. ### PROVO, Utah, Sept. 21, 2020 – Rocky Mountain University of Health Professions (RMUoHP) announced the appointment of Dr. Cameron K. Martin as Vice President of Operations and Chief of Staff to the Office of the President.
Martin is no stranger to higher education, having worked formerly with Utah Valley University (UVU) and the Utah System of Higher Education. His experience will be instrumental as RMUoHP moves forward into a new period of educating healthcare professionals. “We are thrilled Dr. Martin is joining our ranks,” said Richard P. Nielsen, founding President and CEO of Rocky Mountain University of Health Professions. “His leadership style and his experience in developing excellence among students and university culture will help propel RMUoHP into its grandest years yet. We are looking forward to working with him and implementing his counsel and ideas into our culture.” RMUoHP is an accredited institution by the Northwest Commission on Colleges and Universities, an institutional accrediting commission recognized by the US Department of Education, and the same institutional accrediting commission for Brigham Young University, UVU, and the University of Utah. “It is important for people to know that RMUoHP is accredited at the highest levels, offering graduate degrees and certifications, and has the faculty and staff to educate and support students for success as healthcare professionals,” said Martin. “The leadership, faculty, and staff of RMUoHP are recognized as educational innovators, being the first in the nation to launch many programs and early adopters of sophisticated learning technology. I am truly honored to join the RMUoHP team and play a role in its continued success.” Martin joins RMUoHP with a rich history of community, business, and university leadership experience. He was Vice President of University Relations at UVU, working closely with the current president, Astrid S. Tuminez, and former president, Matthew S. Holland. Some of his responsibilities included community and government affairs, marketing and communications, economic and community development, international and diplomatic affairs, high-profile student internships, and university events. Martin currently serves on the boards of directors for the Utah Valley Chamber of Commerce, America’s Freedom Festival at Provo, Explore Utah Valley, and Envision Utah. While chair of the Utah Valley Chamber, he helped start the Valley Visioning effort, which is helping Utah County plan for and manage its growth while ensuring economic prosperity and the quality of life we enjoy. He has also served on the United Way of Utah County Board of Directors and the Utah Valley Hospital Community Board. “Rocky Mountain University of Health Professions has a culture that is compelling, supportive, and welcoming,” said Martin. “Its mission, which is now my mission, is all about training students to be healthcare professionals who can improve the human condition. I’m very excited to work with Dr. Nielsen, our faculty and staff, and especially our students to fulfill RMUoHP’s mission, and thereby, improve the quality and efficacy of healthcare.” While at UVU, Martin also served as Assistant to the President for Institutional Development and Planning during President William A. Sederburg’s tenure. He played a central role in transitioning Utah Valley State College (UVSC) to Utah Valley University and is a former Director of the UVSC Alumni Association. He also served as Associate Commissioner for Economic Development and Planning at the Utah System of Higher Education. Martin holds three degrees from Brigham Young University, including a Ph.D. in Educational Leadership and Foundations, an MPA from the Marriott School of Management, Romney Institute of Public Management, and a BS in Political Science. He and his wife, Julie, live in Provo and are the proud parents of three daughters. About Rocky Mountain University of Health Professions Founded in 1998 and located in Provo, Utah, Rocky Mountain University of Health Professions (RMUoHP) is an accredited institution by the Northwest Commission on Colleges and Universities, an institutional accrediting commission recognized by the Secretary of the U.S. Department of Education. RMUoHP offers high-quality, evidence-based, and outcomes-oriented graduate healthcare programs. www.rm.edu ### During the economic shutdown caused by the global COVID-19 pandemic, most businesses are sailing uncharted waters. It’s a time that feels familiar due to economic downturns of the past, yet very different due to the controlled, systematic shutdown of society across the country to prevent the spread of the virus.
The economic impact, though it seems necessary, cannot be ignored. Businesses, especially small businesses, are determining how to react to this new sudden circumstance. It begs the question, what do I do first to survive, and second to grow my business? Public Relations (PR), along with your marketing efforts, can provide some of the smartest ways to succeed. Smart businesses will use time like this to increase their presence to become stronger and more competitive – specially prepared for the end of the crisis. For example, Maloy PR is offering its PR services with three new discounted price packages tailored to help businesses get through this difficult time. A strategic move to make it easier for small businesses to utilize PR in their efforts, while frankly, helping Maloy PR maintain and grow business as well during this time Here are a few reasons to maintain or even increase your public relations and marketing efforts.
Maloy PR releases discounted PR packages for businesses economically impacted by Coronavirus4/1/2020 NOTE: This discount has been extended through May 31, 2020.
Maloy PR today announced it would temporarily offer discounted public relations programs for businesses working through the economic impact of Coronavirus. The packages – Fundamental PR, Essential PR, or PRO PR – are designed to give businesses PR options and pricing to meet their specific needs. Maloy PR is also offering an additional 10 percent discount on the Fundamental and Essential packages for businesses who sign up before April 15, 2020 (Discount extended through May 31, 2020). That means the Fundamental package will cost as low as $1,768 per month. “This is an unprecedented time in our history,” said Cory Maloy, founder, and principal of Maloy PR. “Every business is feeling the weight and difficulty of the economic impact brought on by the Coronavirus pandemic. We feel it as well. We’re doing this to do our part in providing an important service that is needed more now than ever before at temporarily discounted prices for businesses working through these times.” The Maloy PR packages:
The discounted PR packages are available now and utilize Maloy PR’s proven public relations programs to help businesses communicate, explain, and engage with the world. “This is just the right thing to do during this time. Businesses are pulling together, working together, to serve their customers to the best of their ability. We’re pleased to offer these discounted packages to help everyone get through this economic hardship,” said Maloy About Maloy PR Located in Lehi City, Utah, the heart of Silicon Slopes, Maloy PR is a full-service public relations firm offering high-value public relations programs at reasonable prices. The firm has decades of experience serving some of the best-known PR agencies and companies in the United States. The firm has no expensive operating costs or overhead, which allows it to provide higher service at better rates. www.maloypr.com ### Though the way we conduct business has drastically changed since the start of the COVID-19 pandemic, this time provides an opportunity for small business owners to quickly and proactively future-proof their business by automating inventory processes. Fishbowl®, the #1 inventory management solution for QuickBooks users, provides eight tips to help automate your business to exit this uncertain time better than before.
“Businesses who respond now can be even stronger when things return to normal,” said John David King, CEO of Fishbowl. “Now is the time to think about how to quickly prepare to be substantially more efficient in the coming months.” The inventory experts at Fishbowl can provide the know-how needed to future-proof your business today. Fishbowl provides:
For more information about Fishbowl and how to future-proof your business, schedule a personalized demo and consultation now. About Fishbowl Based in Orem, Utah, Fishbowl is the #1 requested desktop manufacturing and warehouse management solution for QuickBooks, and it is also a popular standalone solution for organizations or enterprises looking to track assets. www.fishbowlinventory.com ### |
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